Websites and Social Media, oh my!
Somehow in the infancy of my business, without being informed of it’s true value, I knew the importance of a having a website.
When I started my company, FORM Pilates, almost 10 years ago now, It was one of the first things I did.
Initially, my Pilates business was out of my home, so I knew that without a website notifying who I was and what I did- no one would ever hear of me. I did my homework, looked at tons of other fitness and Pilates business’ sites for ideas. I saw what worked, but mostly what didn’t. The majority of the sites I checked out were confusing, hard to navigate, and missing pertinent information. Armed with this ammunition I created a site that was visually pleasing, without hard-to-load flash, and was the essence of who I was as a business. It was easy to navigate, with links on each page to anywhere on the entire site. No need to click back to go where you’ve already been.
Ah, those were the days. 10 years ago Pilates wasn’t the phenomenon it is today. The internet wasn’t as congested with studios and practitioners as it is today. I got most of my new clients from my website, and because I was the only studio in my area google ranked me as #1. You won’t find that that’s the case in this technology age. Your website is now a virtual business card and everyone has one. SEO has clogged up the web-o-sphere so much that getting your site to appear in a simple search is harder than getting accepted into college! This spawned the dawn of social-media and it’s importance to getting yourself noticed.
Since our existence can be virtually virtual, we don’t network in bars or at meetings, but online- on Facebook, LinkedIn, and Twitter. Your website is the final destination, but your connection to the world begins where everyone is congregating. I mean, who isn’t on Facebook these days (except maybe your Mom, which can be a good thing)? Even our children and pets have their own twitter accounts! If you want to spread your entrepreneurial wings you have to be Social Media savvy.