One of the recurring themes here at Fit with Flair is content creation. It is extremely valuable to your business for you to take the time to blog. Blogging is a great way for the search engines to help your website be found and also for people in your community to get to know-like-and-trust-you and your business! When you publish a blog post, it becomes another potential touch point for your business and, thanks to social media, another conversation starter!
I’ve convinced you to blog, right? Now you’re wondering:
“What should I blog about? How often? What should my posts look like?”
Up first, a list of topics you could blog about!
- Teach about different exercises
- Share your knowledge on muscles & muscle groups
- Nutrition-related topics
- Upcoming events at your studio/gym/center/business
- Upcoming events happening in your community, and how a healthy/fit lifestyle can enhance ones experience
- Event recaps
- Client successes, struggles, profiles, testimonials
- Your life including your family, friends, fitness, nutrition, vacation
- Highlight a trainer/coach/instructor
- Fun for family fitness activities
- Business announcements
If you want more ideas, check out my blog prompts series over on YouTube. There are 24 videos with 3 prompts in each of them… I’m sure you’ll be inspired to take action on at least a few of them! (PSSST, I am launching blog prompts v 2.0 in November, so while you’re on YouTube, be sure to subscribe to my channel!)
Once you know what you’re blogging about it becomes a matter of actually writing the posts, publishing them and making sure they look as good as possible!
I separate writing from publishing because they don’t have to necessarily coincide. Posts can be written in advance and them published at set times… So, yes, that means you can write posts at 3am and have them be live at the respectable time of 9:30am! That also means you can set aside a block of time once a week to write two or three posts which can then be published later in the week. Making blogging part of you’re weekly schedule add opposed to daily or “fit it in” will make the process of blogging that much easier.
A great tool us the WordPress plugin called Editorial Calendar because you can put all your topics in place and then see how they hit the public!
Writing Your posts
I strongly recommend getting comfortable with the standard WordPress editor, it is not only extremely robust but also helps avoid redundant work. There is also a mobile version of WordPress which is great when your computer is not available.
When you sit down and see that blank screen, it can be extremely daunting. To avoid being overwhelmed, here are my 5 steps for getting a blog post actually written!
- Create some headlines, so that you have a loose structure to your post
- Start with your Call to Action. What do you want the reader to actually do when they finish reading. This needs to be at the end of the post and can act as your conclusion. And bonus, refer to the CTA several times throughout your post.
- Write the bulk of your post and save it frequently.
- Add images (and be sure to set your featured image)
- Finalize your post.
Be sure you don’t just hastily hit publish after finalizing your post, there’s more you should be doing in order to maximize the potential of your post!
Making your blog look good
A good looking consistent blog, along with amazing content, will help to convert a casual reader into an “every post” reader. Be sure to use the formatting tools available within WordPress and additional design elements implemented by your WordPress Theme or Website Developer (hey, that’s me, right?)
Using images is part of this puzzle, the way that images seamlessly integrate into your thoughts, the easier it will be for the content to be absorbed. Understand the positioning, sizing and linking of images will help to achieve the expert look.
To check and see how your post will actually look, you’ll want to take advantage of the Preview button… this button lets you see what the post will look like on your blog itself, rather than just in the editor.