Blog consistently. Inspire your community with your enthusiasm and knowledge.

One of the recurring themes here at Fit with Flair is content creation. It is extremely valuable to your business for you to take the time to blog. Blogging is a great way for the search engines to help your website be found and also for people in your community to get to know-like-and-trust-you and your business! When you publish a blog post, it becomes another potential touch point for your business and, thanks to social media, another conversation starter!

I’ve convinced you to blog, right? Now you’re wondering:

“What should I blog about? How often? What should my posts look like?”

Up first, a list of topics you could blog about!It's so valuable to your business to blog regularly

  • Teach about different exercises
  • Share your knowledge on muscles & muscle groups
  • Nutrition-related topics
  • Upcoming events at your studio/gym/center/business
  • Upcoming events happening in your community, and how a healthy/fit lifestyle can enhance ones experience
  • Event recaps
  • Client successes, struggles, profiles, testimonials
  • Your life including your family, friends, fitness, nutrition, vacation
  • Highlight a trainer/coach/instructor
  • Fun for family fitness activities
  • Business announcements

If you want more ideas, check out my blog prompts series over on YouTube. There are 24 videos with 3 prompts in each of them… I’m sure you’ll be inspired to take action on at least a few of them! (PSSST, I am launching blog prompts v 2.0 in November, so while you’re on YouTube, be sure to subscribe to my channel!)

Once you know what you’re blogging about it becomes a matter of actually writing the posts, publishing them and making sure they look as good as possible!

I separate writing from publishing because they don’t have to necessarily coincide. Posts can be written in advance and them published at set times… So, yes, that means you can write posts at 3am and have them be live at the respectable time of 9:30am! That also means you can set aside a block of time once a week to write two or three posts which can then be published later in the week. Making blogging part of you’re weekly schedule add opposed to daily or “fit it in” will make the process of blogging that much easier.

A great tool us the WordPress plugin called Editorial Calendar because you can put all your topics in place and then see how they hit the public!

Writing Your posts

I strongly recommend getting comfortable with the standard WordPress editor, it is not only extremely robust but also helps avoid redundant work. There is also a mobile version of WordPress which is great when your computer is not available.

When you sit down and see that blank screen, it can be extremely daunting. To avoid being overwhelmed, here are my 5 steps for getting a blog post actually written!

  1. Create some headlines, so that you have a loose structure to your post
  2. Start with your Call to Action. What do you want the reader to actually do when they finish reading. This needs to be at the end of the post and can act as your conclusion. And bonus, refer to the CTA several times throughout your post.
  3. Write the bulk of your post and save it frequently.
  4. Add images (and be sure to set your featured image)
  5. Finalize your post.

Be sure you don’t just hastily hit publish after finalizing your post, there’s more you should be doing in order to maximize the potential of your post!

Making your blog look good

A good looking consistent blog, along with amazing content, will help to convert a casual reader into an “every post” reader. Be sure to use the formatting tools available within WordPress and additional design elements implemented by your WordPress Theme or Website Developer (hey, that’s me, right?)

Using images is part of this puzzle, the way that images seamlessly integrate into your thoughts, the easier it will be for the content to be absorbed. Understand the positioning, sizing and linking of images will help to achieve the expert look.

To check and see how your post will actually look, you’ll want to take advantage of the Preview button… this button lets you see what the post will look like on your blog itself, rather than just in the editor.

What do you blog about? Share in the comments below!

  • Great advice here Jaime… Writing is so important. When your readers put this in practice… results!! Love it!

    • Thanks Frank! Yes, writing is such an important component to having a great online presence!

  • Great advice and your content-prompt list for people in health and fitness is fantastic! I love your tip about creating headlines as a way to help with writer’s block and for readability.

    • It comes from experience Maritza — writers block is a pain, but I have found that working from what I want to cover and through what I want the reader to take away is a surefire way to get the message out!

  • These are great tips for producing blog content. Sometimes we get stuck in the workflow, but having a well-planned strategy can help to ensure the consist creation of content. Thank you for the suggestions!

    • Thanks for stopping by Darcy! I love it when the Fit with Flair community is able to get their message out… anything I can do to help that process along makes my heart sing!

  • Wow, what a great article to share powerful ways to connect, grow, and inspire a community! This is one to print and keep posted on a board to reference often.

    At Fire Starters we blog about ways for new entrepreneurs to start, grow, and monetize their business. Here’s one of our latest at: http://www.firestarterscompany.com/overpay-lead-generation-team/

    • Thanks Dean! I like that — print it out to keep as reference… I hope to continue to inspire personal trainers and studio owners to embrace the web as a vehicle to move their businesses forward!