We’ve all been there…
- blogging topics seem stale
- the words aren’t flowing out of your fingers like magic
- your readers/followers/community isn’t providing inspiration for posts
- asking yourself “is it worth it?”
- the words come and then they go, you delete and declare that it isn’t good enough.
I’m here to tell you that it’s 100% okay to have these blocks to your writing. It happens to everyone (and my own recent writers block was the inspiration for this post!)
When you sit down to the computer to write a new blog post and then stare at the blank screen for 10 minutes, it’s extremely frustrating… but fortunately, you have an ace in the hole <– you have clients who need what you know!
Here are 5 ways to get over writers block:
1. Look through your client workout logs.
Identify a compensation that one or more clients is exhibiting, or an exercise that you are working on with a client. Taking inspiration from what you have already done in practice and use that knowledge in a blog post. Don’t just give the facts about the compensation or exercise, share a story:
Compensation: rounded shoulders
Blog post story: I have a client (name changed to protect identity), let’s call her Harriett, the first day she came to work with me, I knew she worked with computers based solely on her posture. If I had slid a computer desk over to her and had her take a seat, she would have been ready to type. See, her shoulders were hunched forward the way most computer workers end up over time. Hey you, reading this post, sit up straight and roll your shoulders down your back! Okay, sorry about that. Let’s get back to Harriett and her shoulders…
Purpose: To educate the reader on an exercise they may be doing incorrectly, a compensation they may have.
Why this works: Your readers want proof that you know what you’re talking about and sharing real life stories from from gym validates your worth.
2. Change your writing medium
Switch from typing your blog posts at the computer, to using a notebook and pen. While it may take longer to actually get the post finished (because you’ll need to type it eventually) changing from the computer to a notebook does wonders for creativity. Our minds have an easier time getting words out through penmanship than they do through the keyboard. I have a spiral notebook and a favorite pen that I keep for just this purpose!
Try it! Go somewhere different to get inspired — outside? on a hike? to the beach? into a cafe? There are no rules as to where to write, so just try it!
3. Write about a dream or goal or wish or desire.
Just as I discussed in today’s podcast episode, your readers will become clients when they create an emotional connection with you. Sharing about your own life might not seem to make sense on your blog, but it’s just the thing to get you out of writers block while helping to create that emotional connection. The proof is in the pudding (or so they say):
Do you want to know why I work so hard? One of my greatest dreams is to go to Paris. I’ve wanted to go there for as long as I can remember. When I started my own business, I told myself that my trip to Paris was going to happen on my terms. This is one of those trips that I didn’t want to put on credit cards, or pay for with savings, this is a trip that I want to pay for with my own blood, sweat and tears. I learned how to speak French starting in Kindergarten and for a number of years, I was fluent in both French and English. I can still understand a good amount of French and I know that going to Paris will allow me to test my conversational skills…
Why this works: I know I didn’t share an entire story with you, but I hope you get the idea. This works well because it lets the reader into your life and gives them permission to stand up and say “me too!”
4. Use pictures instead of words
Just look at the fitness magazines… they are filled with visuals. Exercise demonstrations are super easy to do with pictures and extremely engaging. Grab your camera (and a friend to take the pictures) and snap away. You’ll only need a sentence or two for each image. This is similar to #1, but instead of using words to create the story, use pictures!
Image posts ideas: demonstrate proper form, create an at-home/DIY workout, show proper gym etiquette
Why this works: Our brains are designed to process images and it’s easier to connect images to actions than it is to do that with words alone
5. Re-purpose your own content
Go back to your blog archives and find a blog post that you enjoyed writing, has lots of social proof and/or is relevant to “now” and re-purpose the content. Let’s use the post How to use your own website to create pretty urls as our example here. I do not recommend simply repeating the blog post, I recommend using it for inspiration and taking the golden nuggets out of the post and use them in the new post.
Post Title: Another 3 ways to make easy to remember urls
Post Content: In August 2013, I shared on the blog how to use the Yoast SEO plugin to create nice-to-use urls. Today we’re taking that a step further with three new tools
- The Quick Page/Post Redirect plugin…
- Bitly.com & tinyurl.com are utilities to create short urls….
- The Redirection plugin is a highly manageable solution. It allows for…
Why it works: If it worked the first time, chances are that people are still looking for that information and presenting it again, with new/additional content is a quick and easy way to get new content onto your blog while not having to start from scratch!