3 reasons why you should Google yourself!

As an independent personal trainer, part of your potential website traffic will come from search engines… so let me ask you

When was the last time you Googled yourself or your business?

search-enginesHopefully it’s been less than a month. I generally check on my clients’ rankings on Google and Bing on a monthly basis (some people recommend extending your reach into other search engines, but I stick to these two.)

Additionally, knowing how you rank for specific keywords or topics that you want to be known for is simply going to help you extend your reach, because you’ll have more information in orde to create content¬†That is, if you specialize in training women on the trx in Redmond WA, then knowing where you and/or your business rank for that phrase is also valuable.

Action Item: Create a spreadsheet, note, document, whatever where you list what you’re going to test out on the search engines… and then add it to your schedule to test them out on a monthly basis.

Does social influence matter

Interesting thing happened today — I went to capture a few screenshots to show the difference in results between searching for your business using Incognito or InPrivate browsing versus the standard browser mode. I tested in both Google and Bing and it turns out that the results are almost identical whether or not the search engine knows who you are. I have always believed that your true rankings could be swayed by the search engines based on your history and social connections.¬†But this is no longer true!

And that extends beyond your name and business searches, it’s also true with your long term searches like “trx training for women in Redmond WA”

I know you want to know those 3 reasons — here you go, in bullet form!

  1. Knowing where you stand will help you create the right content more often in order to rank higher and attract more clients
  2. Helps you find issues with your search results – like spammy links, incorrect images (when you search for Jaime Slutzky on Google there’s an image of Farel Hruska that shows up! — I’m figuring out how to get rid of that!) and also anything negative about you/your business.
  3. It’s another way to view trends. When the searches are performed month over month, you’ll be able to identify your competition and be nimble enough to jockey yourself higher on the list.

I’m not saying that search engine rankings are the end all and be all of your online presence, simply putting it out there that this is another metric that should be added to your monthly list of business maintenance tasks. Oh, and I would be remiss if I didn’t remind you that at the top of the post, I alluded to the fact that I do search engine rank tracking for a couple of my clients, so if you’re interested in having my help with this, please send me an email!

In the comments below, I would love to know what search terms, other than your name and business name you regularly check in on!

  • Hi Jaime, this is a great topic! I don’t check my rankings enough to make sure people can find me. If I’ve fallen down the page (or I’m not showing up at all for a particular search) I can easily assess where I have fallen off in my SEO and marketing strategies.

    The most important thing to remember is that gaining rank in SEO takes time and expertise. That’s why I outsource the bulk of the work to an expert like you.

  • Thats pretty much all I check at this point. At first I only checked my business name. Then someone else googled me and showed me the results and I was pretty shocked. I check my business every month and myself every 3 months or so. Thanks for breaking down the reasons!

  • Bob Nolley

    This is a great topic, Jaime! If folks are not doing this as a habit yet, they should start today!