As an independent personal trainer, part of your potential website traffic will come from search engines… so let me ask you
When was the last time you Googled yourself or your business?
Hopefully it’s been less than a month. I generally check on my clients’ rankings on Google and Bing on a monthly basis (some people recommend extending your reach into other search engines, but I stick to these two.)
Additionally, knowing how you rank for specific keywords or topics that you want to be known for is simply going to help you extend your reach, because you’ll have more information in orde to create content That is, if you specialize in training women on the trx in Redmond WA, then knowing where you and/or your business rank for that phrase is also valuable.
Action Item: Create a spreadsheet, note, document, whatever where you list what you’re going to test out on the search engines… and then add it to your schedule to test them out on a monthly basis.
Does social influence matter
Interesting thing happened today — I went to capture a few screenshots to show the difference in results between searching for your business using Incognito or InPrivate browsing versus the standard browser mode. I tested in both Google and Bing and it turns out that the results are almost identical whether or not the search engine knows who you are. I have always believed that your true rankings could be swayed by the search engines based on your history and social connections. But this is no longer true!
And that extends beyond your name and business searches, it’s also true with your long term searches like “trx training for women in Redmond WA”
I know you want to know those 3 reasons — here you go, in bullet form!
- Knowing where you stand will help you create the right content more often in order to rank higher and attract more clients
- Helps you find issues with your search results – like spammy links, incorrect images (when you search for Jaime Slutzky on Google there’s an image of Farel Hruska that shows up! — I’m figuring out how to get rid of that!) and also anything negative about you/your business.
- It’s another way to view trends. When the searches are performed month over month, you’ll be able to identify your competition and be nimble enough to jockey yourself higher on the list.
I’m not saying that search engine rankings are the end all and be all of your online presence, simply putting it out there that this is another metric that should be added to your monthly list of business maintenance tasks. Oh, and I would be remiss if I didn’t remind you that at the top of the post, I alluded to the fact that I do search engine rank tracking for a couple of my clients, so if you’re interested in having my help with this, please send me an email!