Category Archives: Marketing

Happy Birthday!

Happy Birthday!

I love celebrating birthdays, especially mine! So, because today is my birthday, I decided to discuss including “real life events” in your blog! In this video blog, I i discussed keeping your blog real by adding personality to it. Another way to keep it real is to celebrate what’s going on in the business and… Continue Reading

Why blog? I’m so busy!

Why blog? I’m so busy!

The answer to this question is actually quite simple: You spend countless hours creating new programs and fitness routines for your clients, sharing even a portion of that effort online can have profound effects on your business. We’re not telling you to blog everyday or that your posts need to follow a regulated format, just… Continue Reading

A tidy package

A tidy package

When a prospect comes across you online, do they know what they are getting into? Can they read between the lines or do they need to dig deep? Does that prospect get bombarded by glitz and glam or bored by monochromatic¬†monologues? We want the overall look and feel of your space to be unified and… Continue Reading

Complimentary commentary

Complimentary commentary

While we would love to be able to answer all our clients’ questions, that is unrealistic and may actually hurt your image. Suppose you were asked questions about dietary supplements, but your business is built upon eating whole, nutrient rich foods, how do you answer? Do you send them to a nutritionist, answer with limited… Continue Reading

Drawing the line

Drawing the line

How many times have you gone to a website hoping to gain valuable information when instead you come upon umpteen ads and endorsements? Where is the good stuff? Have you found a trusted source for the information you are seeking? We believe partnerships, endorsements and sponsorships are great for business,however, there is a time/place/method that… Continue Reading

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