Your blog post outline {Website}

This is the second episode in our February #TakeAction month! So, scroll down to the call to action at the bottom of this post and grab a copy of the bonus material!

It's so valuable to your business to blog regularlyIn today’s episode we are talking about actually sitting down and writing a blog post.

We are going to break down the blog post so that it takes as little time as possible and packs the biggest punch.

  1. Identify your topic. This doesn’t have to be anything elaborate, just a general idea of what you’re going to write about/share with your community.
  2. Determine what you want the reader to get out of the post. Knowing how you want the reader to use the content will help with structuring your post with that goal in mind.
  3. Drill down into the specific focus for the blog post. This will guide the rest of the post.
  4. Locate images for use in the presentation of the topic. This is a great opportunity to use the images that you worked out with your photographer from back in Episode #2, right?
  5. Title your blog post. Your blog post is starting to take shape, this will ground it further!
  6. Write the content! Yup, you didn’t think it was magically going to appear, did you? Do this as a draft and save frequently.
  7. Format your images for web use and add them to your post. Reduce the size, change the dimensions, etc.
  8. Tweak. Improve the content and the flow of the content. Make sure that it’s enjoyable to read.

So, it’s ready to publish… not so fast!

You blog post is going to be sitting out there in the webiverse until the end of time, we want it to do as much as possible for you and your business as possible.

Here are a few more things that you should do before pushing the magic publish button

  • Markup your content with a bit of HTML (formatting) to make it look good on the screen
  • Complete the SEO plugin elements, so that the search engines can read and share your content. Be sure to set your social media related settings as well (this is mostly regarding the Yoast SEO Plugin but may be relevant to other plugins as well.)
  • Set your featured image, so that there is an image associated with the post. This image should be the largest image pertaining to the post, in order for Facebook to automatically select it as the image to highlight.
  • Assign your post to the appropriate category/categories and provide them with the necessary tags. I recommend using high level categories and no tags to start off with – you can modify this later!

Your Call to Action: Write a blog post. Don’t worry about it being perfect, just get it done and hit publish!

Grab Your Blog Post Checklist Now

Bonus Tip

When you publish your blog posts, you can back date them publish them with the current date and time or schedule them to be automatically published at a later date.

After you get into the groove of writing blog posts, determine how long it takes from start to finish for one post. Block your calendar with sufficient time to create enough posts for a week or more in one or two sittings and then using the built in publishing functionality of WordPress, publish the new posts on a schedule so that they span a week.

If for whatever reason a blog post isn’t ready when you’re ready to publish it, back date it so that the archives are intact with the original time/date.

Oh, and because the search engines are always looking for new content, there is no penalty to your site if a post is back dated.

I want to be part of your community – so in the comments below, please share the link to a blog post that you’ve written following this outline. I will head over and leave a comment –AND- share it with the Fit with Flair community (most likely on Twitter)

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