In today’s episode we’re going to spend a few minutes breaking down three things that you, as a personal trainer who works at a big box gym or as an employee in another training setting, can implement in order to take your business growth in your own hands and start to build yourself a platform.
Show that you’re the expert of your own domain.
The first thing you can do: Figure out how you want to brand yourself
Branding is such a vague term, but what I really mean is what one word or short phrase can you use to identify your training practice. This is the brand that we’re talking about – you get the same handle for Twitter, Facebook, Instagram, Pinterest, YouTube and use that as your domain name.
It keeps things streamlined. It will make everything you do going forward easier to manage.
Here are three things that you should think about when you determine what you’re going to use as your overall brand name
- Start it with a letter. Don’t use a number!
- Keep it under 12 characters. This will help you make it more manageable going forward.
- Make it make sense and specific enough to you! I use fitJaime since it includes my name and clearly explains that you will find fitness inspired content in the places I use it.
When it comes to securing a domain name, you will need to make a small financial investment. It’s less than $20/year and you don’t have to build it out right away. Go with GoDaddy! or NameCheap. Right now it doesn’t matter a whole lot, other than that you secure something for yourself.
You may want to pick up several domain extensions, like the .com, .us, .fitness, .net or any other extensions that might make sense (or that you don’t want someone else to use!)
The second thing: Create a wordmark
This is where you turn the name that you are going to use going forward into a nice graphic.
Make sure that you save it as a .png or .gif, and it should have a transparent background (not white or color.)
This wordmark will be available for you to superimpose on images that you post on Instagram or Facebook page in some way. Having a go-to graphic that represents your brand will help you as you determine where you want to take your training business.
The final thing: Start posting on Instagram
Because you work for someone else, and you’re not planning on changing that in the next 3-6 months, building a Facebook platform is less important right away (most trainers need Facebook only for ads and such and less for connecting with new prospective clients.)
Plan to post 3 – 5 images each week. Here is a short list of images you can start with
- Workout shoes
- Workout clothes
- A Barbell
- A medicine ball
- Whatever other equipment or fitness-y items you’re attracted to
Super-impose your wordmark on the images before you post it and voila, branding!
In addition to the image, a caption with good hashtags will put you and your images in front of new audiences.
Put your future business plans on a fast track!
Having these elements in place will put you ahead of any other trainers who decide to become independent in your community at the time that you’re ready to take the leap!
Your call to action: Think about these three steps. And execute on one, two or all three of them.
If you haven’t already, please leave a rating and review in Itunes (it will help other personal trainers find this podcast!)
In the comments below, share what you have accomplished!