In today’s episode we are talking about Image do’s and don’ts for your website.
First of all – images, have them! That’s a 100% no brainer to help convert anonymous website visitors into prospects and then into paying clients.
Images can come in a lot of different shapes and forms.
Three things you should look at for your current images
- Image sources.
- Stock Photographs are images that are purchased from a large repository. It is great to have some of these at your disposal, for stop-gap type situations and in blog posts.
- Candid or Professional images from your environment. These are the images that should be used to sell your business – they are the ones that should reside on your testimonials page, home page, services pages and so on. These images will share your story better than stock photographs any day!
- Image size. Images need to load quickly and show in good quality on all devices. I recommend that image sizes for the web are 72 dpi (dots per inch) with a maximum width being 1000 pixels wide. Do not use the resize tool within WordPress, since this is forcing the website to do extra work.
- Use the Alternative Text field for all images. This field holds a description of the image should the image fail to load. The alt text is also what is read by Search Engines! Google cannot read a picture, so providing alt text is the best way for it to recognize (& reward you for) images.
Bonus Tip: Become friends or associates with a photographer!
Your call to action:
- Part 1 – check the images you have on your website for size and to make sure they have the appropriate alt text.
- Part 2 — put it out to your circle of influence, see if you can find a photographer who understands your style and where you could mutually benefit each other in business & fitness!