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Podcasts

What is a Squeeze Page {Website}

What is a Squeeze Page {Website}

Today’s episode is about squeeze pages… so, first, a definition: Squeeze pages are special website pages with a single purpose — wichi is usually to get a visitor to sing up for an event, course or mailing list. When the purpose is to convert a prospect into a client, the page is sometimes referred to… Continue Reading

My daughter’s burning questions {Interview}

My daughter’s burning questions {Interview}

For today’s episode, I brought my daughter, Camryn, onto the podcast. She’s been asking me lots of questions about my podcast and podcasting in general (I think she’s on the brink of starting her own!!) She asked me a few questions about my business and mostly about why I spend so much time in front… Continue Reading

How to set up your twitter profile {Social Media}

How to set up your twitter profile {Social Media}

In this episode we’re talking about your Twitter profile. Here are some examples of Twitter Headers that help the businesses stand out! Create your header image using canva.com. They have the exact dimentions and an emulator, so that you can see what it will look like when applied on twitter. The profile image should be a… Continue Reading

Why WordPress with Ariana Fotinakis {Interview}

Why WordPress with Ariana Fotinakis {Interview}

Today’s episode is an interview with one of my former clients, Ariana Fotinakis. Before we get into today’s episode, Please join me and my new business partner as we kick off The Personal Trainer Accelerator Launch Pad with a Webinar this Friday at noon Pacific/3pm Eastern! The webinar is completely free to attend — so come,… Continue Reading

How to guarantee you have great client images {website}

How to guarantee you have great client images {website}

Today’s episode is designed to help you make sure that you get the best possible pictures of your clients for your website, online (& offline) marketing and of course, to help your clients see their progress! As you read through these show notes, think to yourself if you’ll be using before/after photos (the answer should… Continue Reading

Adding New Services {Case Study}

Adding New Services {Case Study}

This is a case study episode. Here we go through what I am in the process of working on with one of my private clients. My client, Joe, currently offers one on one training and large bootcamps. He wants to phase out the one on one training for small group training. He wants to continue with… Continue Reading

Your business can be philanthropic {Website}

Your business can be philanthropic {Website}

This episode expands on what we discussed in Episode 27, where I am raising funds for the National MS Society. There are essentially two types of philanthropic activities you can do in your business Event based Ongoing The fancy sharer that I mentioned is: http://www.sharelinkgenerator.com/ The rest of these show notes will be complete at a… Continue Reading

I have Multiple Sclerosis {Personal}

I have Multiple Sclerosis {Personal}

This episode is personal — I wanted to share a bit more about myself and one of the charities that I passionately raise money and awareness for… So, about me… I was born in 1977, which makes me 37 years old at the time of this episode At the age of 21, I lost my… Continue Reading

Your Business Card

Your Business Card

In this episode, we continue the theme from this week — offline connections! I highlight some of the elements of what should be on your business cards in 2015, and how to make the most of that offline interaction with a prospective client. Your business card front should include the following: Business Name Your Name… Continue Reading

Getting Started in the Industry with Vinnie Tortorich

Getting Started in the Industry with Vinnie Tortorich

Today’s episode is about attracting clients and I had the privilege of having Vinnie Tortorichon the podcast with me! Vinnie has been in the fitness industry since 1981 and has trained all sorts of clients. I wanted to know from him how he thinks newly minted trainers should get started with growing their business in… Continue Reading